THE IMPACT OF ONLINE MARKETING ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES (SMES) IN NIGERIA
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study was carried out on the impact of online marketing on the performance of small and medium scale enterprises (SMEs) in Nigeria using Jumia Nigeria as a case study. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of the staff of Jumia Nigeria. In determining the sample size, the researcher made use of the Taro Yamane formula to selected 133 respondents and all were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency tables. While the hypotheses were tested using Pearson correlation statistical tool SPSS v23. The result of the findings reveals online marketing has impacted positively on Sees in Nigeria. It has made sales of goods and services easier than the traditional method of marketing. Therefore, the study recommends that Instagram, and our older customers follow promotions on Facebook, the design and overall message that Ambiance is sending needs to be interesting enough to influence their customers to visit the store.on. To mention but a few.
Related Project Materials
EFFECT OF ORGANISATIONS’ INPUT COST ON FINANCIAL PERFORMANCE OF LISTED MANUFACTURING COMPANIES IN NIGERIA
Abstract
One of the major problems which face manufacturing companies is the growing trend of input costs which erode business profit and...
EXAMINATION OF DEMOCRACY AND POLITICAL CRISIS IN NIGERIA
ABSTRACT
The return to democracy in Nigeria in 1999 ushered in some form of political reforms, particul...
IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE (A Case Of MTN Nigeria Limited)
ABSTRACT
Many social critics have noted the failure of organization to behave in socially responsible ways and to also o...
THE EFFECT OF NEW PRODUCT DEVELOPMENT AS A STRATEGY FOR CORPORATE GROWTH IN UNILEVER LIMITED
Abstract
This study is on the effect of new product development as a strategy for corporate growth in Unilever Lim...
EXTRACTION OF COLBALT(ΙΙ), COPPER(ΙΙ) AND NICKEl(ΙΙ) IONS FROM AQUEOUS MEDIUM INTO CHLOROFORM SOLUTION OF N, N1 –ETHYLENE BIS (4-PROPIONYL-2,4-DIHYDRO-5-METHYL-2-PHENYL3H-PYRAZOL-3-ONE) IMINE (H2PrEtP
ABSTRACT
Liquid – liquid extraction of Ni(II) Co(II) and Cu(II) ions from buffered solution into N,N1 -ethylenebis (4-propionyl-2,4...
AN ASSESSMENT OF GUESTS SATISFACTION OF SERVICE QUALITY IN THE HOTEL INDUSTRY
ABSTRACT
This study was carried out to examine the assessment of guests satisfaction of service qu...
USE OF FORMWORK DESIGN AND CONSTRUCTION OF HIGH BUILDING
ABSTRACT
This research project is designed to critically assess the use of formwork design and construction of high rise bui...
EVALUATION OF ICT-BASED INFORMATION RESOURCES AND SERVICES UTILIZATION IN PRIVATE UNIVERSITY LIBRARIES IN ENUGU STATE, NIGERIA
Background of the study
Library is a fast growing organization, the ancient methods of maintaining it are no longer dyna...
FLEXIBLE WORKING CONDITION AND ITS IMPACT ON PERFORMANCE AND JOB SATISFACTION
ABSTRACT
Despite availability of flexible working conditions in the public state civil services to enha...
BUDGETING AS AN INSTRUMENT OF INTERNAL CONTROL IN A MANUFACTURING ORGANIZATION
ABSTRACT
An efficient budgeting control system is one that produces the desired result. A balanced budget is the one that produces no var...
